Run your first audit
- Create a project with your website address and the country you target.
- Start the audit. Most audits finish in a few minutes; you can close the page and come back.
Want to see a finished report first? Open the sample report.
How the score works
Every check gives a score from 0 to 100. The overall score is the average of the checks that ran. A check that did not run (for example a check outside your plan) is shown as “not measured” and does not pull the score down.
- 80–100 good
- 50–79 needs work
- 0–49 poor
Scores are a way to track progress, not a Google metric. Google does not publish a score; we measure the things that affect how it crawls, understands and ranks your site.
The checks
“Measured” checks are computed in code from your pages and public data. “AI review” checks are judged by an AI model with fixed instructions. For Content, the AI extracts the facts and the code computes the score.
| Check | What it looks at | How | Plan |
|---|---|---|---|
| Indexability | Pages Google cannot index: noindex (meta or header), robots.txt blocks, canonicals that point elsewhere, redirects and errors. | Measured | All |
| Page speed | Core Web Vitals (LCP, INP, CLS) from real Chrome users; a lab test when Google has no field data. | Measured | All |
| AI search | Which search and AI crawlers your robots.txt lets in, and whether your business details are in schema. | Measured | All |
| Tracking | Analytics, tag manager and ad pixels found on the site. | Measured | All |
| Content | Facts per page, answer-first sections, specific numbers, and the facts searchers expect but the page does not state. | AI reads, code scores | All |
| HTML basics | Titles, descriptions, headings, image text, duplicates. | AI review | All |
| Structured data | Missing or broken schema, with JSON-LD you can paste. | AI review | All |
| Site structure | Orphan pages, deep pages and internal links to add. | AI review | All |
| E-E-A-T | Experience and trust signals: authors, credentials, contact details. | AI review | Pro, Agency |
| Competition | Who competes for the same searches and where they are stronger. | AI review | Pro, Agency |
Action plan and AI prompts
All problems from all checks go into one list, ranked by their effect on Google Search, then by effort. Each fix has steps and a ready prompt for your own AI assistant.
- The prompt contains your site, the problem, the steps and the exact output to ask for: JSON-LD, robots.txt lines or new page text.
- Copy prompt works everywhere. ChatGPT and Claude open with the prompt filled in. Gemini opens empty; the prompt is already copied, so paste it.
- The prompt tells the assistant not to invent facts about your business and to mark what you must fill in as [PLACEHOLDER]. Check every fact before you publish.
Plans and limits
| Free | Pro | Agency | |
|---|---|---|---|
| Pages per audit | 10 | 500 | No limit |
| Checks | 8 | 10 | 10 |
| Content score pages | 3 | 10 | 20 |
| Compare audits over time | — | Yes | Yes |
Troubleshooting
- Every page shows as blocked. Your robots.txt returns a server error, or blocks all crawlers. Crawlers treat a 5xx robots.txt as “crawl nothing”.
- The audit failed. Run it again from the report page. If it fails twice, the site may block our crawler; contact us.